Wake Up Call Volumizing Shampoo

The base most products are built on. It carries the other ingredients and has no safety concern.

Another sugar-and-fatty-alcohol derived non-ionic surfactant, structurally close to coco-glucoside but made from a shorter (decyl, C10) fatty chain. It is a gentle cleanser generally well tolerated, though a small number of contact-allergy case reports exist, mostly in people with pre-existing skin conditions.

A coconut-derived amphoteric surfactant used to boost foam and mildness in cleansers and shampoos. CIR has reviewed it as safe as used, but it is one of the more established contact-allergy triggers in personal care, usually traced to manufacturing impurities such as amidoamine and dimethylaminopropylamine (DMAPA) rather than the betaine itself. People with a history of eyelid or scalp dermatitis are more likely to react.

A B vitamin (B7) included in cosmetics for skin and hair conditioning effects. It is graded with no known concerns in cosmetic assessments and is well tolerated across skin types.

A soothing humectant that helps skin and hair look conditioned. Very well tolerated.

A fatty-acid and tocopherol-rich plant oil used as a hair and skin emollient; CIR's review of plant-derived fatty acid oils found no evidence of irritation or sensitization and a long history of safe use in food and cosmetics.

A cooling agent derived from menthol that creates a tingling or cooling sensation on skin without the strong burn of menthol itself. It can irritate or sensitize reactive skin types, particularly in leave-on formulations or at higher concentrations, making it most suitable for rinse-off products or diluted formulas.

A lightweight emollient oil from meadowfoam seeds, prized in cosmetics for its stability and skin feel. Very well tolerated with no documented safety concerns in published assessments.

A natural alkaloid and studied active ingredient in skincare, valued for its antioxidant properties and potential to promote local circulation and reduce puffiness. Topical application results in minimal systemic absorption, graded low concern in regulatory assessments.

A monounsaturated fatty acid found naturally in plant and animal oils, used as an emollient and emulsifier in skincare products. Oleic acid is well tolerated by most people and supports skin barrier function, though those with oleic acid sensitivity should avoid or patch test first.

An undisclosed scent blend that can contain dozens of components. The single most common cause of cosmetic contact allergy, and the blend is not itemized, so you cannot see what is in it.

A widely used preservative, safe at the legal limit of 1% or less. Often the "paraben-free" replacement.

A glycerin derivative used as a skin conditioner and preservative booster, often paired with phenoxyethanol to allow lower total preservative levels. It has a low irritation and sensitization profile in safety reviews.