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Bielenda · Cleansers

Water Balance Cleansing Face Wash Gel

$8.5·195 ml·Rinse-off
86
Low concern

Why this score

Concern52 / 55
  • Cocamidopropyl Betaine: watch if sensitive
  • Fragrance: watch if sensitive

How much genuine, cited concern the ingredients carry, weighted by how much of each is likely present and whether the product stays on or rinses off.

Transparency12 / 20
  • Uses an undisclosed "fragrance/parfum" blend, so its scent allergens are hidden.

Whether the full ingredient list, and any fragrance, are actually disclosed.

Formulation restraint22 / 25
  • 3 known irritant or fragrance-allergen ingredients: Cocamidopropyl Betaine, Fragrance, Hexyl Cinnamal.

Needless irritant or allergen load for the product type. A clean, purposeful formula scores well without any "free-from" theater.

Scored by PlainBody Editorial against the PlainScore method · Label checked July 2026

What’s inside

WaterGenerally safe

The base most products are built on. It carries the other ingredients and has no safety concern.

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GlycerinGenerally safe

A humectant that draws water into the skin. One of the best-studied, best-tolerated ingredients in personal care.

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Acrylates CopolymerGenerally safe

A synthetic polymer used to thicken and stabilize cosmetic formulas. The polymer chains are too large to penetrate skin; graded safe by the Cosmetic Ingredient Review and widely used in rinse-off and leave-on products.

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Coco-GlucosideGenerally safe

A mild non-ionic cleansing agent made from coconut fatty alcohols and plant sugars (glucose). It is widely used in sulfate-free shampoos and gentle cleansers and is one of the least irritating surfactants in common use.

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BetaineGenerally safe

A humectant naturally derived from sugar beets that helps skin draw in and hold water; it has a long history of safe use with no meaningful irritation or sensitization concerns.

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Polysorbate 20Generally safe

A widely used emulsifier and solubilizer that has been in cosmetics and pharmaceuticals for decades. The CIR has assessed it as safe with no known concerns at typical cosmetic concentrations. As with any surfactant, some people with very sensitive skin may experience mild irritation.

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Biosaccharide Gum-1Generally safe

A polysaccharide produced through fermentation that thickens formulations and provides hydration. It is used across rinse-off and leave-on cosmetics with a low irritation profile, though very rare sensitivities to fermented polysaccharides have been documented.

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Polyglutamic AcidGenerally safe

An amino acid polymer derived from glutamic acid that functions as a humectant to draw moisture into skin. It is graded with no known concerns in cosmetic use and is well tolerated across skin types.

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Hyaluronic AcidGenerally safe

A humectant that holds water at the skin surface for a more hydrated look. No safety concern.

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Cocamidopropyl BetaineWatch if sensitive

A coconut-derived amphoteric surfactant used to boost foam and mildness in cleansers and shampoos. CIR has reviewed it as safe as used, but it is one of the more established contact-allergy triggers in personal care, usually traced to manufacturing impurities such as amidoamine and dimethylaminopropylamine (DMAPA) rather than the betaine itself. People with a history of eyelid or scalp dermatitis are more likely to react.

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Butylene GlycolCommonly feared, low concern

A lightweight humectant and solvent similar in role to propylene glycol, used to carry actives and give lotions a lighter feel. CIR has reviewed it and considers it safe as used in cosmetics.

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Sodium ChlorideCommonly feared, low concern

Ordinary salt, used in surfactant-based products like shampoos and body washes to adjust viscosity by interacting with the surfactant micelles. It has no meaningful toxicity concern at cosmetic use levels; the main practical downside is that too much can make a formula feel less mild.

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Potassium HydroxideGenerally safe

Used like sodium hydroxide to adjust pH in cosmetics at very low levels. At finished-product pH, it is neutralized and well tolerated.

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Sodium BenzoateGenerally safe

The sodium salt of benzoic acid, used as a preservative in both foods and cosmetics. Decades of safety review support its use at typical cosmetic concentrations, with mild irritation the main reported issue in sensitive skin.

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Potassium SorbateGenerally safe

A widely used, gentle preservative also common in food. It is generally well tolerated, though it can occasionally cause mild, transient irritation in people with already-compromised or very reactive skin.

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PhenoxyethanolCommonly feared, low concern

A widely used preservative, safe at the legal limit of 1% or less. Often the "paraben-free" replacement.

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EthylhexylglycerinGenerally safe

A glycerin derivative used as a skin conditioner and preservative booster, often paired with phenoxyethanol to allow lower total preservative levels. It has a low irritation and sensitization profile in safety reviews.

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FragranceWatch if sensitive

An undisclosed scent blend that can contain dozens of components. The single most common cause of cosmetic contact allergy, and the blend is not itemized, so you cannot see what is in it.

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Hexyl CinnamalWatch if sensitive

A jasmine-like fragrance compound frequently used in soaps and lotions. It is one of the 26 EU-designated fragrance allergens, though studies suggest its sensitization potency is comparatively low relative to other listed allergens.

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Note: this product hides its scent as an undisclosed “fragrance/parfum” blend, so its specific allergens are not on the label.

Lower-concern alternatives

Same category, higher PlainScore.

Cosmetic information for general education, not medical advice. Concern ratings are evidence-graded and cited on each ingredient page. See how we score.