Whole Blends Coconut Water & Aloe Vera Shampoo

The base most products are built on. It carries the other ingredients and has no safety concern.

A common foaming cleanser, milder than SLS. Fine for most people in a rinse-off product.

A coconut-derived, mild foam-boosting surfactant closely related to cocamidopropyl betaine. It is generally well tolerated in rinse-off products but, like its chemical cousin, can occasionally cause contact irritation on already-compromised or very reactive skin.

A humectant that draws water into the skin. One of the best-studied, best-tolerated ingredients in personal care.

Ordinary salt, used in surfactant-based products like shampoos and body washes to adjust viscosity by interacting with the surfactant micelles. It has no meaningful toxicity concern at cosmetic use levels; the main practical downside is that too much can make a formula feel less mild.

A coconut-derived fatty acid amide used as a foam booster and thickener in shampoos and washes. It is a recognized, if uncommon, contact sensitizer, and because it belongs to the same ethanolamine family reviewed alongside cocamide DEA, formulators are advised to keep it free of nitrosamine-forming contaminants; well-made products with controlled impurity levels are considered acceptable for rinse-off use.

An undisclosed scent blend that can contain dozens of components. The single most common cause of cosmetic contact allergy, and the blend is not itemized, so you cannot see what is in it.

The sodium salt of benzoic acid, used as a preservative in both foods and cosmetics. Decades of safety review support its use at typical cosmetic concentrations, with mild irritation the main reported issue in sensitive skin.

A strong alkali used in tiny amounts to adjust the pH of cosmetics to safe, skin-friendly levels. At the pH found in finished products, sodium hydroxide is neutralized and well tolerated.

A polymer of quaternary ammonium compounds widely used as a conditioning and antistatic agent in hair products. It is well established in cosmetic formulations with a strong safety record in rinse-off applications.

A beta hydroxy acid used to smooth texture and clear pores. Safe at cosmetic levels; can be mildly irritating if overused.

A citrus-scented fragrance component. Fine for most, but it oxidizes over time into a known contact allergen, so it must be labelled in the EU.

Benzyl salicylate is a fragrance fixative that also absorbs some UV light. It is on the EU allergen disclosure list, but the evidence suggests it sensitizes fewer people than most other listed fragrance allergens.

A common preservative and fragrance/solvent ingredient found naturally in many essential oils. It is well tolerated by most people at the levels used in cosmetics, but it is one of the 26 EU-designated fragrance allergens and can trigger reactions in people with an existing sensitivity.

A floral fragrance component and one of the EU-labelled fragrance allergens. Usually fine, worth watching if you react to scented products.

A plant-derived water or extract used mainly as a soothing humectant filler. Evidence for dramatic skin benefits beyond mild hydration and soothing is limited, but it is well tolerated by most people.

Used in tiny amounts to set a product to skin-friendly pH. No concern at those levels.

A widely used, gentle preservative also common in food. It is generally well tolerated, though it can occasionally cause mild, transient irritation in people with already-compromised or very reactive skin.

A sweet, hay-like fragrance ingredient naturally found in tonka bean and lavender. It is one of the 26 EU-designated fragrance allergens and is also subject to an EU maximum concentration limit in finished cosmetic products.

This small glycol is used to thin out formulas and help preservatives work better, similar in role to propylene glycol and butylene glycol already in wide use. Industry and EU safety reviewers have set purity and concentration conditions for its use rather than restricting it outright, and no consumer-relevant hazard has been established at typical cosmetic levels.