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Go-To · Cleansers

Properly Clean

$25·150 ml·Rinse-off
85
Low concern

Why this score

Concern52 / 55
  • Fragrance: watch if sensitive

How much genuine, cited concern the ingredients carry, weighted by how much of each is likely present and whether the product stays on or rinses off.

Transparency12 / 20
  • Uses an undisclosed "fragrance/parfum" blend, so its scent allergens are hidden.

Whether the full ingredient list, and any fragrance, are actually disclosed.

Formulation restraint21 / 25
  • 3 known irritant or fragrance-allergen ingredients: Dehydroacetic Acid, Benzyl Alcohol, Fragrance.

Needless irritant or allergen load for the product type. A clean, purposeful formula scores well without any "free-from" theater.

Scored by PlainBody Editorial against the PlainScore method · Label checked July 2026

What’s inside

WaterGenerally safe

The base most products are built on. It carries the other ingredients and has no safety concern.

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Sodium CocoamphoacetateGenerally safe

A coconut oil-derived amphoteric surfactant. Mild and gentle enough to be used in baby washes and sensitive-skin products, well-tolerated by most skin types.

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GlycerinGenerally safe

A humectant that draws water into the skin. One of the best-studied, best-tolerated ingredients in personal care.

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Lauryl GlucosideGenerally safe

A sugar-derived, biodegradable cleansing surfactant made from coconut/palm fatty alcohol and glucose; it is markedly gentler than sulfates and is the workhorse of "sensitive skin" or fragrance-free cleansers. CIR reviewed it with other alkyl glucosides and found it safe as used when the finished product is formulated to be non-irritating.

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Sodium ChlorideCommonly feared, low concern

Ordinary salt, used in surfactant-based products like shampoos and body washes to adjust viscosity by interacting with the surfactant micelles. It has no meaningful toxicity concern at cosmetic use levels; the main practical downside is that too much can make a formula feel less mild.

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Sodium Cocoyl GlutamateGenerally safe

A mild amino acid-derived surfactant from coconut oil and glutamic acid, similar to its disodium counterpart. Valued in gentle facial and body cleansers for its low irritation potential.

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Dehydroacetic AcidWatch if sensitive

Dehydroacetic acid is a preservative regulated under the EU preservative annex with a set maximum concentration. Sensitization appears to be rare, though occasional contact dermatitis case reports exist, so people with reactive skin may want to patch test.

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Benzyl AlcoholWatch if sensitive

A common preservative and fragrance/solvent ingredient found naturally in many essential oils. It is well tolerated by most people at the levels used in cosmetics, but it is one of the 26 EU-designated fragrance allergens and can trigger reactions in people with an existing sensitivity.

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Citric AcidGenerally safe

Used in tiny amounts to set a product to skin-friendly pH. No concern at those levels.

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Salix Alba (Willow) Bark ExtractGenerally safe

A natural source of salicylates, traditionally used for gentle chemical exfoliation and inflammation support. It delivers BHA-like activity through natural compounds and is generally well tolerated. People with salicylate sensitivity should exercise caution, and it may cause mild irritation in very sensitive skin.

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FragranceWatch if sensitive

An undisclosed scent blend that can contain dozens of components. The single most common cause of cosmetic contact allergy, and the blend is not itemized, so you cannot see what is in it.

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Note: this product hides its scent as an undisclosed “fragrance/parfum” blend, so its specific allergens are not on the label.

Lower-concern alternatives

Same category, higher PlainScore.

Cosmetic information for general education, not medical advice. Concern ratings are evidence-graded and cited on each ingredient page. See how we score.