Pure Clay Detox & Brighten Mask
Why this score
Concern52 / 55
- Chlorphenesin: watch if sensitive
- Fragrance: watch if sensitive
How much genuine, cited concern the ingredients carry, weighted by how much of each is likely present and whether the product stays on or rinses off.
Transparency12 / 20
- Uses an undisclosed "fragrance/parfum" blend, so its scent allergens are hidden.
Whether the full ingredient list, and any fragrance, are actually disclosed.
Formulation restraint22 / 25
- 4 known irritant or fragrance-allergen ingredients: Chlorphenesin, Linalool, Limonene, Fragrance.
Needless irritant or allergen load for the product type. A clean, purposeful formula scores well without any "free-from" theater.
Scored by PlainBody Editorial against the PlainScore method · Label checked July 2026
What’s inside
WaterGenerally safe
The base most products are built on. It carries the other ingredients and has no safety concern.
Full ingredient details →KaolinGenerally safe
A mild white clay that absorbs excess oil and lightly buffs the skin surface in wash-off masks; it is well tolerated across skin types and rinses away cleanly.
Full ingredient details →Bentonite ClayGenerally safe
A naturally mined clay used in masks to absorb oil and give a tightening, drying feel. It is generally well tolerated on skin; the main real-world caution is sourcing, since unregulated raw clays have occasionally tested with elevated heavy metal content, so buying from a brand that tests each batch matters more than the ingredient itself.
Full ingredient details →LecithinGenerally safe
A phospholipid emulsifier from soy or sunflower that binds water and oil and helps other ingredients absorb. It is a natural component of skin membranes, well tolerated, and reviewed as safe as used; a soy-derived grade is not a meaningful concern for a soy food allergy because the protein is largely absent.
Full ingredient details →Polysorbate 20Generally safe
A widely used emulsifier and solubilizer that has been in cosmetics and pharmaceuticals for decades. The CIR has assessed it as safe with no known concerns at typical cosmetic concentrations. As with any surfactant, some people with very sensitive skin may experience mild irritation.
Full ingredient details →Butylene GlycolCommonly feared, low concern
A lightweight humectant and solvent similar in role to propylene glycol, used to carry actives and give lotions a lighter feel. CIR has reviewed it and considers it safe as used in cosmetics.
Full ingredient details →Propylene GlycolCommonly feared, low concern
A small humectant and solvent molecule that helps other ingredients dissolve and helps skin hold water. It is one of the most studied cosmetic ingredients and is considered safe at the concentrations used in personal care products.
Full ingredient details →Iron OxidesGenerally safe
Mineral pigments used to add color to cosmetics. Iron oxides are FDA-approved colorants with a well-established safety record in cosmetic formulations.
Full ingredient details →Caprylyl GlycolGenerally safe
Caprylyl glycol is a plant-derived humectant that also has mild antimicrobial properties, so it is commonly paired with other preservatives to allow lower overall preservative levels. Available data do not point to meaningful irritation or sensitization concerns at typical use levels.
Full ingredient details →Citric AcidGenerally safe
Used in tiny amounts to set a product to skin-friendly pH. No concern at those levels.
Full ingredient details →Xanthan GumGenerally safe
Xanthan gum is a microbial-fermentation-derived polysaccharide used to thicken and stabilize textures, similarly common in food. Cosmetic panel review of this and related microbial gums found them safe as used, with no meaningful irritation signal at typical concentrations.
Full ingredient details →Polyglyceryl-10 StearateGenerally safe
An emulsifier made from glycerin and stearic acid that stabilizes oil-in-water and water-in-oil formulations. It has a long history of safe use in cosmetics and is assessed as a low-concern ingredient in published safety reviews.
Full ingredient details →PhenoxyethanolCommonly feared, low concern
A widely used preservative, safe at the legal limit of 1% or less. Often the "paraben-free" replacement.
Full ingredient details →ChlorphenesinWatch if sensitive
Chlorphenesin is a preservative subject to an EU maximum concentration limit and has been linked to contact dermatitis in a minority of users, particularly with repeated exposure. Most people tolerate it at the regulated use level without issue.
Full ingredient details →LinaloolWatch if sensitive
A floral fragrance component and one of the EU-labelled fragrance allergens. Usually fine, worth watching if you react to scented products.
Full ingredient details →LimoneneWatch if sensitive
A citrus-scented fragrance component. Fine for most, but it oxidizes over time into a known contact allergen, so it must be labelled in the EU.
Full ingredient details →FragranceWatch if sensitive
An undisclosed scent blend that can contain dozens of components. The single most common cause of cosmetic contact allergy, and the blend is not itemized, so you cannot see what is in it.
Full ingredient details →Note: this product hides its scent as an undisclosed “fragrance/parfum” blend, so its specific allergens are not on the label.
Lower-concern alternatives
Same category, higher PlainScore.
Cosmetic information for general education, not medical advice. Concern ratings are evidence-graded and cited on each ingredient page. See how we score.