Gold Series Sulfate Free Shampoo

The base most products are built on. It carries the other ingredients and has no safety concern.

A sulfate-free, amino acid-derived surfactant with a mild profile often used in gentle body washes and shampoos. It is well tolerated and formulated to provide effective cleansing with reduced risk of irritation compared to traditional sulfate surfactants.

A humectant that draws water into the skin. One of the best-studied, best-tolerated ingredients in personal care.

A coconut-derived amphoteric surfactant used to boost foam and mildness in cleansers and shampoos. CIR has reviewed it as safe as used, but it is one of the more established contact-allergy triggers in personal care, usually traced to manufacturing impurities such as amidoamine and dimethylaminopropylamine (DMAPA) rather than the betaine itself. People with a history of eyelid or scalp dermatitis are more likely to react.

A coconut-derived amphoteric surfactant used alongside primary detergents to soften foam and reduce irritation, similar in role to cocamidopropyl betaine. It has a generally good safety record, with occasional mild eye or skin irritation reported mainly in leave-on or highly concentrated rinse-off products.

An undisclosed scent blend that can contain dozens of components. The single most common cause of cosmetic contact allergy, and the blend is not itemized, so you cannot see what is in it.

A soothing humectant that helps skin and hair look conditioned. Very well tolerated.

The sodium salt of benzoic acid, used as a preservative in both foods and cosmetics. Decades of safety review support its use at typical cosmetic concentrations, with mild irritation the main reported issue in sensitive skin.

A widely used preservative, safe at the legal limit of 1% or less. Often the "paraben-free" replacement.

A polymer of quaternary ammonium compounds widely used as a conditioning and antistatic agent in hair products. It is well established in cosmetic formulations with a strong safety record in rinse-off applications.

A beta hydroxy acid used to smooth texture and clear pores. Safe at cosmetic levels; can be mildly irritating if overused.

A positively charged conditioning polymer used in shampoos and conditioners to reduce frizz and improve manageability. It is well tolerated and has been safely used in cosmetics for decades.

A mineral UV filter and white pigment used in sunscreens and makeup. It sits on the skin surface rather than being absorbed, and major regulators consider it safe for topical cosmetic use.

The smallest and most penetrating alpha hydroxy acid, used to loosen the bonds between dead skin cells for smoother texture and tone. It is a genuine irritant at higher concentrations or low pH, can increase sun sensitivity, and the EU restricts free acid content and requires sunscreen-use wording on labeling.

A fatty-acid and tocopherol-rich plant oil used as a hair and skin emollient; CIR's review of plant-derived fatty acid oils found no evidence of irritation or sensitization and a long history of safe use in food and cosmetics.

A strong alkali used in tiny amounts to adjust the pH of cosmetics to safe, skin-friendly levels. At the pH found in finished products, sodium hydroxide is neutralized and well tolerated.