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Plum · Serums

10% Niacinamide Face Serum With Rice Water

$3·10 ml·Leave-on
95
Low concern

Why this score

Concern52 / 55
  • No ingredients carry meaningful, evidence-backed concern.

How much genuine, cited concern the ingredients carry, weighted by how much of each is likely present and whether the product stays on or rinses off.

Transparency20 / 20
  • No hidden fragrance blend.

Whether the full ingredient list, and any fragrance, are actually disclosed.

Formulation restraint23 / 25
  • 1 known irritant or fragrance-allergen ingredient: Benzyl Alcohol.

Needless irritant or allergen load for the product type. A clean, purposeful formula scores well without any "free-from" theater.

Scored by PlainBody Editorial against the PlainScore method · Label checked July 2026

What’s inside

WaterGenerally safe

The base most products are built on. It carries the other ingredients and has no safety concern.

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NiacinamideGenerally safe

A form of vitamin B3 used to support a more even-looking tone and a comfortable barrier. Well tolerated at cosmetic levels.

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Rice ExtractLimited concern

A water or bran extract of rice containing ferulic acid, small peptides and starches. It is a traditional East Asian skincare staple with some supporting antioxidant and mild-brightening data, but most of that evidence comes from cell or animal studies rather than large human trials, so the "brightening" claims on finished products go further than the direct evidence.

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SqualaneGenerally safe

A stable, saturated version of squalene, a lipid the skin already produces, now usually sourced from olives or sugarcane instead of shark liver. It is very well tolerated across skin types and helps reinforce the skin barrier.

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SorbitolGenerally safe

A humectant sugar alcohol that draws water into the skin. It is well tolerated and widely used in skincare and food. Not known to cause concern at the concentrations used in cosmetics.

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Pentylene GlycolGenerally safe

Pentylene glycol is a humectant and solvent that also offers mild antimicrobial support in formulas. It is generally well tolerated, with only rare reports of irritation, mostly in already sensitive or compromised skin.

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Butylene GlycolCommonly feared, low concern

A lightweight humectant and solvent similar in role to propylene glycol, used to carry actives and give lotions a lighter feel. CIR has reviewed it and considers it safe as used in cosmetics.

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Rosa Damascena Flower WaterWatch if sensitive

A hydrosol from damascena rose flowers, used as a skin toner and fragrance. Rose can trigger allergic contact dermatitis in sensitive individuals, though the hydrosol form is generally well tolerated. People with a history of plant sensitivities should patch test.

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Licorice Root ExtractWatch if sensitive

A soothing plant extract traditionally used in skincare, valued for its potential anti-inflammatory properties. Published assessments note it is generally well tolerated in cosmetic formulations, though people with sensitivities to botanicals may want to patch test.

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GlycerinGenerally safe

A humectant that draws water into the skin. One of the best-studied, best-tolerated ingredients in personal care.

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Benzyl AlcoholWatch if sensitive

A common preservative and fragrance/solvent ingredient found naturally in many essential oils. It is well tolerated by most people at the levels used in cosmetics, but it is one of the 26 EU-designated fragrance allergens and can trigger reactions in people with an existing sensitivity.

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Caprylyl GlycolGenerally safe

Caprylyl glycol is a plant-derived humectant that also has mild antimicrobial properties, so it is commonly paired with other preservatives to allow lower overall preservative levels. Available data do not point to meaningful irritation or sensitization concerns at typical use levels.

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Sodium Acrylates CopolymerGenerally safe

A synthetic gelling and stabilizing polymer that gives lotions and gels their smooth, cushiony texture. The large molecule stays on the skin surface rather than penetrating, and it is graded low concern in published assessments.

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Hyaluronic AcidGenerally safe

A humectant that holds water at the skin surface for a more hydrated look. No safety concern.

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Tocopheryl AcetateCommonly feared, low concern

A more stable, esterified form of vitamin E used as an antioxidant and skin-conditioning ingredient. It is a different substance from the vitamin E acetate implicated in vaping-related lung injury, which involved inhaling the oil, not applying it topically to skin.

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Sodium GluconateGenerally safe

A gentle humectant derived from glucose. It draws water to the skin and is mild enough for sensitive skin types. Widely used in cosmetics without reported safety concerns.

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Lower-concern alternatives

Same category, higher PlainScore.

Cosmetic information for general education, not medical advice. Concern ratings are evidence-graded and cited on each ingredient page. See how we score.