Simply Sensitive Daily Cleansing Wash
Why this score
Concern50 / 55
- Cocamidopropyl Betaine: watch if sensitive
- Fragrance: watch if sensitive
How much genuine, cited concern the ingredients carry, weighted by how much of each is likely present and whether the product stays on or rinses off.
Transparency12 / 20
- Uses an undisclosed "fragrance/parfum" blend, so its scent allergens are hidden.
Whether the full ingredient list, and any fragrance, are actually disclosed.
Formulation restraint19 / 25
- 3 known irritant or fragrance-allergen ingredients: Cocamidopropyl Betaine, Lactic Acid, Fragrance.
Needless irritant or allergen load for the product type. A clean, purposeful formula scores well without any "free-from" theater.
Scored by PlainBody Editorial against the PlainScore method · Label checked July 2026
What’s inside
WaterGenerally safe
The base most products are built on. It carries the other ingredients and has no safety concern.
Full ingredient details →Sodium Laureth SulfateGenerally safe
A common foaming cleanser, milder than SLS. Fine for most people in a rinse-off product.
Full ingredient details →Sodium ChlorideCommonly feared, low concern
Ordinary salt, used in surfactant-based products like shampoos and body washes to adjust viscosity by interacting with the surfactant micelles. It has no meaningful toxicity concern at cosmetic use levels; the main practical downside is that too much can make a formula feel less mild.
Full ingredient details →Lauryl GlucosideGenerally safe
A sugar-derived, biodegradable cleansing surfactant made from coconut/palm fatty alcohol and glucose; it is markedly gentler than sulfates and is the workhorse of "sensitive skin" or fragrance-free cleansers. CIR reviewed it with other alkyl glucosides and found it safe as used when the finished product is formulated to be non-irritating.
Full ingredient details →Cocamidopropyl BetaineWatch if sensitive
A coconut-derived amphoteric surfactant used to boost foam and mildness in cleansers and shampoos. CIR has reviewed it as safe as used, but it is one of the more established contact-allergy triggers in personal care, usually traced to manufacturing impurities such as amidoamine and dimethylaminopropylamine (DMAPA) rather than the betaine itself. People with a history of eyelid or scalp dermatitis are more likely to react.
Full ingredient details →Polyquaternium-7Generally safe
A positively charged conditioning polymer used in shampoos and conditioners to reduce frizz and improve manageability. It is well tolerated and has been safely used in cosmetics for decades.
Full ingredient details →Lactic AcidWatch if sensitive
A larger, gentler alpha hydroxy acid than glycolic acid, used to exfoliate and to draw in moisture. It can still cause stinging or increased sun sensitivity at higher concentrations, so daytime SPF use is sensible, but it is generally better tolerated than glycolic acid.
Full ingredient details →Sodium BenzoateGenerally safe
The sodium salt of benzoic acid, used as a preservative in both foods and cosmetics. Decades of safety review support its use at typical cosmetic concentrations, with mild irritation the main reported issue in sensitive skin.
Full ingredient details →Disodium EDTACommonly feared, low concern
A chelating agent that binds trace metal ions to keep formulas stable and preservatives working properly. It is not a functional skincare "active" and only a very small amount is used, with minimal skin penetration expected.
Full ingredient details →FragranceWatch if sensitive
An undisclosed scent blend that can contain dozens of components. The single most common cause of cosmetic contact allergy, and the blend is not itemized, so you cannot see what is in it.
Full ingredient details →Note: this product hides its scent as an undisclosed “fragrance/parfum” blend, so its specific allergens are not on the label.
Lower-concern alternatives
Same category, higher PlainScore.
Cosmetic information for general education, not medical advice. Concern ratings are evidence-graded and cited on each ingredient page. See how we score.