Niacinamide Serum

The base most products are built on. It carries the other ingredients and has no safety concern.

A form of vitamin B3 used to support a more even-looking tone and a comfortable barrier. Well tolerated at cosmetic levels.

A humectant that draws water into the skin. One of the best-studied, best-tolerated ingredients in personal care.

A corn-derived solvent and humectant that has largely replaced propylene glycol in "clean" formulas; CIR reviewed the alkane diol group and found use concentrations up to about 40 percent in leave-on products like deodorant sticks with no meaningful irritation signal.

A lightweight humectant and solvent similar in role to propylene glycol, used to carry actives and give lotions a lighter feel. CIR has reviewed it and considers it safe as used in cosmetics.

A widely used preservative, safe at the legal limit of 1% or less. Often the "paraben-free" replacement.

A rheology modifier that thickens gels and serums while maintaining a lightweight, non-sticky feel. Provides suspension and stability in water-based formulas. Widely used and well tolerated.

A cellulose derivative used to thicken and stabilize formulas. It dissolves fully in water and does not separate or settle over time. It is well tolerated and widely used in gels, lotions, and serums.

A stable, saturated version of squalene, a lipid the skin already produces, now usually sourced from olives or sugarcane instead of shark liver. It is very well tolerated across skin types and helps reinforce the skin barrier.

Xanthan gum is a microbial-fermentation-derived polysaccharide used to thicken and stabilize textures, similarly common in food. Cosmetic panel review of this and related microbial gums found them safe as used, with no meaningful irritation signal at typical concentrations.

A soothing, skin-conditioning compound (also found in comfrey root) commonly added to calm and hydrate irritated or sensitive skin. It has a long history of safe use with very low irritation potential.

Sodium phytate is a plant-derived chelating agent used to bind trace metals and stabilize formulas, often as a preservative booster alongside other preservatives. Available safety reviews have not identified meaningful irritation or sensitization concerns at typical use levels.

A synthetic surfactant widely used to emulsify oils and water in cosmetics. It is well tolerated and has been used safely in cosmetic formulations for decades.

A soothing humectant that helps skin and hair look conditioned. Very well tolerated.

Used in tiny amounts to set a product to skin-friendly pH. No concern at those levels.

A humectant that holds water at the skin surface for a more hydrated look. No safety concern.