Moisture Rich Shampoo
Why this score
Concern48 / 55
- Cocamidopropyl Betaine: watch if sensitive
How much genuine, cited concern the ingredients carry, weighted by how much of each is likely present and whether the product stays on or rinses off.
Transparency12 / 20
- Uses an undisclosed "fragrance/parfum" blend, so its scent allergens are hidden.
Whether the full ingredient list, and any fragrance, are actually disclosed.
Formulation restraint18 / 25
- 2 known irritant or fragrance-allergen ingredients: Cocamidopropyl Betaine, Vitamin C.
Needless irritant or allergen load for the product type. A clean, purposeful formula scores well without any "free-from" theater.
Reviewed by PlainBody Editorial · Updated July 2026
What’s inside
WaterGenerally safe
The base most products are built on. It carries the other ingredients and has no safety concern.
Full ingredient details →Sodium Laureth SulfateGenerally safe
A common foaming cleanser, milder than SLS. Fine for most people in a rinse-off product.
Full ingredient details →Cocamidopropyl BetaineWatch if sensitive
A coconut-derived amphoteric surfactant used to boost foam and mildness in cleansers and shampoos. CIR has reviewed it as safe as used, but it is one of the more established contact-allergy triggers in personal care, usually traced to manufacturing impurities such as amidoamine and dimethylaminopropylamine (DMAPA) rather than the betaine itself. People with a history of eyelid or scalp dermatitis are more likely to react.
Full ingredient details →Sodium ChlorideCommonly feared, low concern
Ordinary salt, used in surfactant-based products like shampoos and body washes to adjust viscosity by interacting with the surfactant micelles. It has no meaningful toxicity concern at cosmetic use levels; the main practical downside is that too much can make a formula feel less mild.
Full ingredient details →Vitamin CWatch if sensitive
The most well-studied form of topical vitamin C, used as an antioxidant and to support collagen signaling and brighten uneven tone. It is acidic and can sting or irritate sensitive skin, and it oxidizes readily once a bottle is opened, which can reduce its effectiveness rather than create a safety issue.
Full ingredient details →Citric AcidGenerally safe
Used in tiny amounts to set a product to skin-friendly pH. No concern at those levels.
Full ingredient details →Disodium EDTACommonly feared, low concern
A chelating agent that binds trace metal ions to keep formulas stable and preservatives working properly. It is not a functional skincare "active" and only a very small amount is used, with minimal skin penetration expected.
Full ingredient details →NiacinamideGenerally safe
A form of vitamin B3 used to support a more even-looking tone and a comfortable barrier. Well tolerated at cosmetic levels.
Full ingredient details →Below the 1% line
PanthenolGenerally safe
A soothing humectant that helps skin and hair look conditioned. Very well tolerated.
Full ingredient details →Sodium BenzoateGenerally safe
The sodium salt of benzoic acid, used as a preservative in both foods and cosmetics. Decades of safety review support its use at typical cosmetic concentrations, with mild irritation the main reported issue in sensitive skin.
Full ingredient details →Tocopheryl AcetateCommonly feared, low concern
A more stable, esterified form of vitamin E used as an antioxidant and skin-conditioning ingredient. It is a different substance from the vitamin E acetate implicated in vaping-related lung injury, which involved inhaling the oil, not applying it topically to skin.
Full ingredient details →Hexyl CinnamalWatch if sensitive
A jasmine-like fragrance compound frequently used in soaps and lotions. It is one of the 26 EU-designated fragrance allergens, though studies suggest its sensitization potency is comparatively low relative to other listed allergens.
Full ingredient details →LimoneneWatch if sensitive
A citrus-scented fragrance component. Fine for most, but it oxidizes over time into a known contact allergen, so it must be labelled in the EU.
Full ingredient details →LinaloolWatch if sensitive
A floral fragrance component and one of the EU-labelled fragrance allergens. Usually fine, worth watching if you react to scented products.
Full ingredient details →FragranceWatch if sensitive
An undisclosed scent blend that can contain dozens of components. The single most common cause of cosmetic contact allergy, and the blend is not itemized, so you cannot see what is in it.
Full ingredient details →Note: this product hides its scent as an undisclosed “fragrance/parfum” blend, so its specific allergens are not on the label.
Lower-concern alternatives
Same category, higher PlainScore.
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Cosmetic information for general education, not medical advice. Concern ratings are evidence-graded and cited on each ingredient page. See how we score.