Soft Cleanse

The base most products are built on. It carries the other ingredients and has no safety concern.

A plant-derived water or extract used mainly as a soothing humectant filler. Evidence for dramatic skin benefits beyond mild hydration and soothing is limited, but it is well tolerated by most people.

A humectant that draws water into the skin. One of the best-studied, best-tolerated ingredients in personal care.

A multi-ester emollient created from pentaerythritol and ethylhexanoic acid. It provides silky texture and skin conditioning with no documented safety concerns at cosmetic concentrations.

A corn-derived solvent and humectant that has largely replaced propylene glycol in "clean" formulas; CIR reviewed the alkane diol group and found use concentrations up to about 40 percent in leave-on products like deodorant sticks with no meaningful irritation signal.

A soothing humectant that helps skin and hair look conditioned. Very well tolerated.

A humectant that holds water at the skin surface for a more hydrated look. No safety concern.

A chemically cross-linked form of sodium hyaluronate designed to remain on the skin surface longer and provide sustained hydration. It functions as a humectant and is well tolerated, with the same safety profile as standard hyaluronic acid.

An amphoteric (zwitterionic) surfactant derived from coconut oil that works well with other cleansers and is milder than anionic surfactants alone. It is widely used in gentle shampoos and body washes with a good safety profile in cosmetic use.

Pentylene glycol is a humectant and solvent that also offers mild antimicrobial support in formulas. It is generally well tolerated, with only rare reports of irritation, mostly in already sensitive or compromised skin.

A widely used preservative, safe at the legal limit of 1% or less. Often the "paraben-free" replacement.

A glycerin derivative used as a skin conditioner and preservative booster, often paired with phenoxyethanol to allow lower total preservative levels. It has a low irritation and sensitization profile in safety reviews.

A widely used, gentle preservative also common in food. It is generally well tolerated, though it can occasionally cause mild, transient irritation in people with already-compromised or very reactive skin.

The sodium salt of benzoic acid, used as a preservative in both foods and cosmetics. Decades of safety review support its use at typical cosmetic concentrations, with mild irritation the main reported issue in sensitive skin.

Used in tiny amounts to set a product to skin-friendly pH. No concern at those levels.