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Kiehl's · Masks

Rare Earth Pore-Minimizing Clay Mask

$47·126.5 ml·Rinse-off
100
Low concern

Why this score

Concern55 / 55
  • No ingredients carry meaningful, evidence-backed concern.

How much genuine, cited concern the ingredients carry, weighted by how much of each is likely present and whether the product stays on or rinses off.

Transparency20 / 20
  • No hidden fragrance blend.

Whether the full ingredient list, and any fragrance, are actually disclosed.

Formulation restraint25 / 25
  • No needless irritants or fragrance allergens for this product type.

Needless irritant or allergen load for the product type. A clean, purposeful formula scores well without any "free-from" theater.

Scored by PlainBody Editorial against the PlainScore method · Label checked July 2026

What’s inside

WaterGenerally safe

The base most products are built on. It carries the other ingredients and has no safety concern.

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KaolinGenerally safe

A mild white clay that absorbs excess oil and lightly buffs the skin surface in wash-off masks; it is well tolerated across skin types and rinses away cleanly.

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Bentonite ClayGenerally safe

A naturally mined clay used in masks to absorb oil and give a tightening, drying feel. It is generally well tolerated on skin; the main real-world caution is sourcing, since unregulated raw clays have occasionally tested with elevated heavy metal content, so buying from a brand that tests each batch matters more than the ingredient itself.

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PropanediolGenerally safe

A corn-derived solvent and humectant that has largely replaced propylene glycol in "clean" formulas; CIR reviewed the alkane diol group and found use concentrations up to about 40 percent in leave-on products like deodorant sticks with no meaningful irritation signal.

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GlycerinGenerally safe

A humectant that draws water into the skin. One of the best-studied, best-tolerated ingredients in personal care.

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Titanium DioxideCommonly feared, low concern

A mineral UV filter and white pigment used in sunscreens and makeup. It sits on the skin surface rather than being absorbed, and major regulators consider it safe for topical cosmetic use.

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Caprylic/Capric TriglycerideGenerally safe

A lightweight, odorless emollient made by combining coconut or palm-derived fatty acids with glycerin. It spreads easily, feels non-greasy, and has a long history of use in skin and hair products with no meaningful irritation or sensitization signal.

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Cetearyl AlcoholCommonly feared, low concern

A blend of cetyl and stearyl fatty alcohols used to thicken lotions and soften skin. It is chemically unrelated to drying alcohols like ethanol, and the CIR expert panel has found fatty alcohols safe as used in cosmetics.

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PhenoxyethanolCommonly feared, low concern

A widely used preservative, safe at the legal limit of 1% or less. Often the "paraben-free" replacement.

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Ceteareth-20Generally safe

A PEG-type emulsifier (ethoxylated cetearyl alcohol) that helps blend the water and oil parts of a cream. CIR concluded ceteareth ingredients are safe as used, with the one caveat that they are not meant for broken or damaged skin.

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Caprylyl GlycolGenerally safe

Caprylyl glycol is a plant-derived humectant that also has mild antimicrobial properties, so it is commonly paired with other preservatives to allow lower overall preservative levels. Available data do not point to meaningful irritation or sensitization concerns at typical use levels.

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Xanthan GumGenerally safe

Xanthan gum is a microbial-fermentation-derived polysaccharide used to thicken and stabilize textures, similarly common in food. Cosmetic panel review of this and related microbial gums found them safe as used, with no meaningful irritation signal at typical concentrations.

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LecithinGenerally safe

A phospholipid emulsifier from soy or sunflower that binds water and oil and helps other ingredients absorb. It is a natural component of skin membranes, well tolerated, and reviewed as safe as used; a soy-derived grade is not a meaningful concern for a soy food allergy because the protein is largely absent.

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Vitamin EGenerally safe

An antioxidant that helps protect a formula and condition skin. Well tolerated.

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Colloidal OatmealGenerally safe

Finely milled oat that the FDA recognizes as an over-the-counter skin protectant for temporary relief of minor itching and dryness. Well tolerated, including on eczema-prone skin, with rare contact allergy in people with pre-existing oat or cereal sensitivity.

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AllantoinGenerally safe

A soothing, skin-conditioning compound (also found in comfrey root) commonly added to calm and hydrate irritated or sensitive skin. It has a long history of safe use with very low irritation potential.

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Cosmetic information for general education, not medical advice. Concern ratings are evidence-graded and cited on each ingredient page. See how we score.